How We Helped a Cybersecurity Firm Unlock a Clear Path to SEO Growth With an OCF Strategy

The Story of Cloud Security Partners

Cloud Security Partners is a specialist cybersecurity consultancy helping businesses secure their cloud infrastructure. From code reviews and penetration testing to threat modelling and cloud security assessments, their work ensures backend systems stay locked down — and out of hackers’ reach.

But despite their deep expertise, they faced a common issue in a complex industry:
It was hard to know what potential customers were actually searching for — and even harder to rank for it.

In such a technical, niche landscape, keyword targeting is a minefield:

• Go too broad, and you attract unqualified traffic.
  
• Go too specific, and you miss search volume.
  
• Go head-to-head with the big players, and you lose on authority.
  

They came to Snippet Digital asking:
“Is SEO even the right channel for us?”

The Challenge: Competing in a Complex, Crowded Niche

Cybersecurity is an incredibly competitive space. Broad terms like “penetration testing” or “cloud security services” are dominated by major enterprise players. At the same time, more niche queries are often fragmented and confusing, making it difficult to align services with search intent.

Together, we were unsure whether SEO could provide a solid return — or if Cloud Security Partners would be better off investing elsewhere. Rather than make assumptions, we turned to a structured analysis to get a clear answer.

Our Approach: OCF Analysis — Opportunity, Competition, Feasibility

We kicked off the project with our signature OCF Analysis, which stands for:

• Opportunity – What keywords and search demand actually exist in the space?
  
• Competition – Who is currently ranking and why?
  
• Feasibility – Is SEO even a viable channel based on the site’s authority, industry difficulty, and the resources available?
  

We use OCF not just to build a strategy — but to validate whether SEO is worth pursuing in the first place. And in this case, the findings were surprisingly positive.

We discovered:

• Clear bottom-of-the-funnel search demand
  
• A number of mid-tier opportunities that didn’t require insane authority
  
• Missing service and feature pages that could easily be introduced
  
• UX and messaging issues that, once improved, could lift conversions significantly

What We Did

1. Strategy Development Backed by Real Feasibility

The OCF revealed:

• Multiple low-competition, high-intent keywords Cloud Security Partners wasn’t targeting
  
• Clear service pages users were searching for — that simply didn’t exist on the site
  
• A technical baseline good enough to compete, with improvements
  
• A realistic path to organic growth — without needing massive link building efforts
  

2. Tactical SEO Recommendations

Based on this, we provided:

• A roadmap of new service-level pages to be created
  
• Suggestions to improve UX, trust signals, and information clarity
  
• A breakdown of content themes for bottom-funnel and decision-stage users
  
• Priority technical fixes to support crawling and indexing
  

3. Authority and Link Strategy

Because the Feasibility analysis confirmed SEO was a good channel, we included:

• A lightweight, targeted link strategy, focused only on areas where authority gaps would block performance
  

Avoided wasteful spend on unnecessary outreach — ensuring budget efficiency.

The Outcome: SEO Is Worth It — and Now They Know Exactly How

The real value of the project wasn’t just in what we delivered — it was in what we clarified.

✅ SEO is a viable growth channel for Cloud Security Partners
✅ They now know exactly which pages to build and why
✅ They understand what content to produce, and in what order
✅ And they can focus on only the SEO work that will drive ROI

For example, the image below shows their existing site structure. You’ll notice they only have around 10 “bottom of the funnel” service level pages.

After the analysis, we found out that actually could have 30+ more services or bottom-of-the-funnel landing pages, all of which are relatively low competition and would lead directly to conversions.

No guesswork. No chasing keywords blindly. Just a clear, practical roadmap tailored to their niche, business model, and resources.

Unsure if SEO Will Work for You? Let’s Find Out

SEO isn’t right for every business — and that’s exactly why we built the OCF analysis.

We’ll help you figure out:

• What your customers are really searching for
  
• Where your competitors are beatable
  
• Whether SEO is even worth your investment
  

And if it is, what to prioritise first.