How We Helped an AI Call Answering Startup Increase Visibility by 300% in Just 5 Months

The Story of Hey Rosie

Hey Rosie is a smart, AI-powered call answering service built specifically for small and independent business owners. From electricians and gyms to pet groomers and beauty clinics, it helps busy entrepreneurs stay responsive 24/7 — without needing to hire staff or route callers to voicemail.

Unlike a traditional answering service, Rosie doesn’t just take messages. It can:

• Book appointments
  
• Provide business-specific answers
  
• Route calls appropriately
  

But there was a challenge:
Rosie was brand new.
No authority. No backlinks. And operating in a niche that didn’t really exist yet — most business owners had never even heard of “AI call answering” before.

They came to Snippet Digital with a critical mission:
How do we rank for a solution no one knows exists — with a brand-new site — and fast?

The Challenge: Creating Demand and Ranking in a Nonexistent Category

With no search history, low brand awareness, and a site with no authority, we were essentially starting at zero.

Here’s what we were up against:

• No keyword volume around “AI answering service”
  
• A lack of education in the market
  
• No domain authority, no backlinks
  
• No historical content performance
  
• A brand-new website in a very competitive space
  

To succeed, we had to be both strategic and creative.
We needed to find ways to steal search attention from traditional phone answering services — and build awareness of Rosie’s innovative offering in the process.

Our Approach: An OCF Analysis to Find High-Intent Entry Points

As always, we started with our proprietary OCF Analysis — Opportunity, Competition, Feasibility.

This helped us map:

• All possible keywords (traditional and new)
  
• What types of queries people were already searching
  
• Gaps in competitor targeting
  
• Feasible entry points given Rosie’s brand-new status
  

We identified three major opportunities:

1. Hijack existing demand: Target terms related to traditional answering services like “24/7 answering service,” “answering service Texas,” etc.
   
2. Niche down by industry: Rank for industry-specific searches like “pest control answering service” or “phone answering for beauty salons.”
   

Educate and attract future buyers: Create content around scaling small businesses, productivity, and delegation — topics that naturally align with Rosie’s value.

What We Did

1. Keyword Strategy & Page Planning

Using the OCF insights, we:

• Created a list of high-intent service and industry-specific pages
  
• Recommended strategic content themes that blended high search volume with education
  
• Proposed a scalable site structure that could expand as awareness grew
  

2. Technical Improvements

• Reviewed and adjusted foundational SEO elements
  
• Improved site architecture and internal linking
  
• Advised on on-page structure for every new landing page
  

3. Content Creation & Support

• Developed copy guidance for new pages
  
• Helped shape the messaging to balance awareness and conversion
  
• Supported blog content to attract early-stage users (e.g. “how to scale your service business”)
  

4. Link Building

• Built high-quality links from relevant tech and small business publications
  
• Secured placements from authority sites like MSN and other top-tier domains
  
• Prioritised relevancy and authority over volume

The Results: 300% Visibility Growth and Explosive Domain Authority

In just 5 months, we achieved:

• 300% increase in search visibility
  
• 113% increase in referring domains
  
• 450% increase in domain authority
  

And we’re still climbing.

Hey Rosie now ranks not just for emerging AI-related terms — but for traditional search queries people use when looking for answering services.

We’ve turned Google into an awareness engine, introducing Rosie to audiences that didn’t even know this kind of product existed.

Ready to Dominate Your Niche — Even if No One Knows It Exists Yet?

With Snippet Digital’s OCF approach, we don’t just chase existing search demand.
We create it — and help your business get found from day one.

We’ll help you:

• Identify real-world opportunities for fast traction
  
• Build an SEO-first site that attracts and converts
  

Craft a strategy grounded in feasibility, not fluff