SEO Insights
Fundamentals
Search Journey Optimization: How We Win the Modern Search Landscape
Imagine you’re looking for a new skincare product. You start on Google, move to YouTube for reviews, and get social proof from Reddit before you buy. This isn't a hypothetical scenario; it's the modern customer path.Traditional SEO misses these critical touchpoints. To win in today's landscape, you need to master Search Journey Optimization.
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Search Journey Optimization: How We Win the Modern Search Landscape
Imagine you’re looking for a new skincare product. You start on Google, move to YouTube for reviews, and get social proof from Reddit before you buy. This isn't a hypothetical scenario; it's the modern customer path.Traditional SEO misses these critical touchpoints. To win in today's landscape, you need to master Search Journey Optimization.
Increase organic traffic exponentially using keyword clusters
There is a lottttt being written about content clusters lately. Seems to be the new buzzword of SEO in 2021, and with good reason. Creating content by focussing on “clusters of keywords” works.
How We Increased Traffic 110% By Reducing Content Cannibalization
Many people use our clustering tool to create content. That is, they carry out their keyword research, upload their keywords into Keyword Insights ® and then identify content opportunities by creating content based on keyword clusters (we’ve written a guide on how to do this here).
Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content
Depending on your niche, the “hub” tab isn’t always that useful due to the way it groups the clusters together. For example, if your niche was really specific (i.e. just to do with running) it may group loads of running clusters together that you would actually want in different “hubs”.