SEO Insights

SEO

We Open Sourced Our Technical SEO Audit Process. Here’s How It Works

We built an open source skill for Claude that turns raw crawl data from Screaming Frog, Sitebulb, or any crawler into a fully prioritised, business impact scored technical SEO audit. Here's how the process works, what it costs, and how to install it yourself.

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We Open Sourced Our Technical SEO Audit Process. Here’s How It Works

We Open Sourced Our Technical SEO Audit Process. Here’s How It Works

We built an open source skill for Claude that turns raw crawl data from Screaming Frog, Sitebulb, or any crawler into a fully prioritised, business impact scored technical SEO audit. Here's how the process works, what it costs, and how to install it yourself.

Increase organic traffic exponentially using keyword clusters

Increase organic traffic exponentially using keyword clusters

There is a lottttt being written about content clusters lately. Seems to be the new buzzword of SEO in 2021, and with good reason. Creating content by focussing on “clusters of keywords” works.

How We Increased Traffic 110% By Reducing Content Cannibalization

How We Increased Traffic 110% By Reducing Content Cannibalization

Many people use our clustering tool to create content. That is, they carry out their keyword research, upload their keywords into Keyword Insights ® and then identify content opportunities by creating content based on keyword clusters (we’ve written a guide on how to do this here).

Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content

Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content

Depending on your niche, the “hub” tab isn’t always that useful due to the way it groups the clusters together. For example, if your niche was really specific (i.e. just to do with running) it may group loads of running clusters together that you would actually want in different “hubs”.