SEO Insights

We Don’t Call Ourselves AI SEO Experts. Here’s What We’ve Learned by Actually Doing It

AI search is not a future trend. It is happening now. We have been in the trenches testing what earns citations in ChatGPT, what makes content show up in AI Overviews, and how to track attribution when traditional analytics break down. Here is the full breakdown of our AI SEO strategy

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We Don’t Call Ourselves AI SEO Experts. Here’s What We’ve Learned by Actually Doing It

We Don’t Call Ourselves AI SEO Experts. Here’s What We’ve Learned by Actually Doing It

AI search is not a future trend. It is happening now. We have been in the trenches testing what earns citations in ChatGPT, what makes content show up in AI Overviews, and how to track attribution when traditional analytics break down. Here is the full breakdown of our AI SEO strategy

We Open Sourced Our Technical SEO Audit Process. Here’s How It Works

We Open Sourced Our Technical SEO Audit Process. Here’s How It Works

We built an open source skill for Claude that turns raw crawl data from Screaming Frog, Sitebulb, or any crawler into a fully prioritised, business impact scored technical SEO audit. Here's how the process works, what it costs, and how to install it yourself.

Search Journey Optimization: How We Win the Modern Search Landscape

Search Journey Optimization: How We Win the Modern Search Landscape

Imagine you’re looking for a new skincare product. You start on Google, move to YouTube for reviews, and get social proof from Reddit before you buy. This isn't a hypothetical scenario; it's the modern customer path.Traditional SEO misses these critical touchpoints. To win in today's landscape, you need to master Search Journey Optimization.

Increase organic traffic exponentially using keyword clusters

Increase organic traffic exponentially using keyword clusters

There is a lottttt being written about content clusters lately. Seems to be the new buzzword of SEO in 2021, and with good reason. Creating content by focussing on “clusters of keywords” works.

How We Increased Traffic 110% By Reducing Content Cannibalization

How We Increased Traffic 110% By Reducing Content Cannibalization

Many people use our clustering tool to create content. That is, they carry out their keyword research, upload their keywords into Keyword Insights ® and then identify content opportunities by creating content based on keyword clusters (we’ve written a guide on how to do this here).

Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content

Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content

Depending on your niche, the “hub” tab isn’t always that useful due to the way it groups the clusters together. For example, if your niche was really specific (i.e. just to do with running) it may group loads of running clusters together that you would actually want in different “hubs”.