Keyword research
Not your ordinary keyword research document
Our keyword research utilises our custom built platform – Keyword Decipher – which uses machine learning to find quick wins and can easily cope with millions of rows of data. This means our keyword research can comfortably include 500,000+ keywords, which have been categorised and refined.
We won’t just provide you with a keyword research document, but we’ll put together a detailed presentation on what we’ve found and what you should be doing.
Overview
Everything starts with keyword research
Keyword research should be treated as one of the single most important processes in your SEO strategy. It provides you with faceted navigation options you should be including or products you should be selling.
It’ll show you content you should be writing and queries you should be addressing. Done our way, it’ll also show you how to prioritise which areas to focus on & what your expected return on investment might be once you’ve done it.
Why us
Why use Snippet Digital for your keyword research?
More data
Enterprise websites can quite literally rank for millions of queries. Excel or Google Sheets can’t cope with this much data. That’s why we created Keyword Decipher, our own keyword research platform utilising the pandas framework so we can provide you with millions of keywords if needed.
Easy visualisations
We use a custom-built algorithm to grade each keyword in our research in a colour of red, yellow or green based on how optimised your site is for that keyword. Our software will roll all this data up so you can quickly see which keyword categories should be the focus of your efforts in incredibly easy-to-read charts.
Better insights
Our keyword research platform will categorise and cluster all of your keywords into “buckets”. It also uses a custom-built algorithm to grade how optimised your site is for each keyword and the intent behind each keyword. When all of this is rolled together you’ll get better insights and content ideas quicker.
Fast
We’ve harnessed the power of Natural Language Processing (NLP) and Machine Learning to speed up how we do our keyword research. Typically categorising keywords takes a lot of hours and a lot of manpower. Our NLP algorithms allow us to categorise millions of keywords in a much shorter period of time so we can deliver comprehensive keyword research in much less time.
Accessible from anywhere
Our custom-built keyword research platform sits on the cloud, so you can access it from anywhere. You’ll never have the problem of losing your excel sheet or trying to figure out where you saved that Google sheet again. You’ll have a simple link to click. Wonderful.
Industry leading machine learning
Our custom-built platform utilises machine learning to do two important things. 1) It’ll tell you the intent behind each keyword. You’ll never have to guess which are “blog” keywords and which are “transactional” keywords again. 2) It clusters similar keywords together so you’ll know how many you can target on one page or where you need to create two pages.
Optimise the right pages - quicker
You’ll be surprised at how often a seemingly “transactional” keyword actually triggers a “blog type” article. We’ve seen many business owners waste $$ trying to optimise the wrong type of page. Our software uses an ML model to work out the context behind each keyword. We can identify what sort of pages need to be created incredibly quickly.
Ready to get started today?
Keyword decipher
We didn’t think excel documents or google sheets were good enough. so we created our own software
When you take a keyword research deliverable out with Snippet Digital, we’ll upload our research into our custom built platform – Keyword Decipher. Keyword Decipher is built on Google Cloud so can handle an incredible amount of data and is accessible from anywhere; no more losing excel sheets.
Keyword Decipher produces interactive charts
Keyword Decipher produces interactive charts that allow you to visualise what areas of your site need optimisation and what pages to create.
Intuitive filters allow you to drill down into your site at a category level and identify “quick wins” as well as long term content creation opportunities.
Every keyword ran through our custom algorithm
Every keyword has gone through our custom algorithm and gets graded red, amber or green. Keywords that are red mean your site is not optimised at all and usually requires content creation. Keywords that are amber are somewhat optimised.These generally represent “quick wins”. Keywords that are green mean your site is optimised.
Apply sliders and filters easily to establish where your next efforts should be.
Our process clusters similar keywords
Our process clusters similar keywords together so you know which ones can be targeted on one page, or which need to be span out into multiple pages.
We use actual SERP data to do this; you’ll often be surprised at how often 2 terms you thought meant the same thing yield completely different results on Google.
We use a pre-trained machine learning model
We also use a pre-trained machine learning model to classify the context of those keywords.
Do you often wonder whether you need to create a product page or a long form article to target a particular keyword (or cluster of keywords)? No more guessing; we give you this data in the tool.
The benefits
Keyword research should be treated as one of the single most important processes in your SEO strategy
Incredibly detailed
Our keyword research document will categorise your keywords into at least 2 sub categories, but often up to 3 or 4. This will allow you to filter for better micro insights.
We’ll include monthly search volumes, seasonality insights, organic difficulty metrics, CPC’s and where the keywords falls in your customer journey.
Quickly identify quick wins
We’ll produce an easy way for you to see which “category” you should focus on first by opportunity when compared against difficulty.
You’ll then be able to drill down by URL to find pages with quick wins and areas where content needs to be developed.
Forecast your SEO efforts
Our keyword research will take into account your click through rates for branded and non branded terms, will look at average order values, conversion rates and seasonality and produce a forecast which can be used to map expected revenue income as a result of SEO efforts. It’s time to make SEO “less fluffy”.
Frequently asked questions
Here are some frequently asked questions about our keyword research process.
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We've been published on many industry leading websites
Our contributions and articles have been published on many industry leading websites.
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Get in touch for a free consultation.
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Let’s talk
Get in touch for a free consultation.
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