All Clinical Trials connects patients with clinical trials across a wide range of health conditions. They faced the immense challenge of standing out in the competitive digital health space, where trust and visibility are paramount.
| Metric | Result |
|---|---|
| Organic Search Traffic Growth (Clicks) | +490% |
| Daily Search Clicks | 90 → 530 (5.9x) |
| Total Organic Sessions (6 Months) | 158,000+ |
| New Organic Keywords | 1,200+ |
The Story of AllClinicalTrials.com
AllClinicalTrials.com is a platform dedicated to helping patients find and access clinical trials. In a world of complex medical information, they provide a clear, accessible bridge to potential research options. Their mission is to empower patients by making it easier to discover and participate in research.
However, despite their valuable service, their online presence was not reflecting their impact. They approached us to help them connect with a wider audience and increase their organic visibility to reach more people searching for clinical trials.
The Challenge: Cutting Through the Noise in a High-Stakes Sector
The digital health landscape is incredibly crowded. AllClinicalTrials.com was struggling to gain traction in organic search results. Their key challenges included:
Low Organic Visibility: Despite having high-quality content, their pages were not ranking well, leading to minimal organic traffic.
Untapped Content Potential: They had a wealth of valuable content, particularly on specific conditions and treatments, but it was not optimised to reach the right audience.
Fierce Competition: The online health information sector is dominated by established players with high domain authority, making it difficult for a newer site to compete.
Our Approach: A Data-Driven Content and SEO Strategy
We knew that a one-size-fits-all approach would not work. We needed a strategy that leveraged AllClinicalTrials.com’s unique strengths. Our methodology was rooted in a deep analysis of their existing assets and the competitive landscape.
We identified two key opportunities. First, their location-specific pages had strong engagement but were not attracting enough traffic. By optimising these pages, we could capture a significant amount of local search traffic. Second, we identified a high-performing, high-intent content cluster within their blog and saw a clear opportunity to expand it significantly.
What We Did
1. Scaled High-Intent Content
We identified a high-performing, high-intent content cluster and expanded it, creating over 20 new articles targeting this audience. This allowed us to rapidly increase relevant organic traffic from people actively searching for research options.
2. Optimised Location Pages
We optimised their 230+ location pages, which were already showing high engagement. This resulted in these pages becoming a primary driver of site traffic, accounting for 47% of all sessions over the six-month period.
3. Improved Technical SEO
We strengthened technical SEO by improving crawlability and index coverage, increasing the discoverability of high-value content in search. Alongside this, the BotsCrew team rebuilt the website on a high-performance headless CMS, creating a durable platform for sustained growth
The Results: A 490% Surge in Organic Growth
Over a six-month period, our targeted strategy delivered significant results, transforming AllClinicalTrials.com’s organic performance.
The outcome was a 490% increase in organic search clicks, with daily clicks growing from 90 to over 530. This surge in visibility translated to over 158,000 organic sessions and the acquisition of more than 1,200 new organic keywords, helping AllClinicalTrials.com reach more people searching for clinical trials.
“The results have been really strong. Our organic traffic grew nearly 5x in six months, and the team at Snippet Digital were a big part of making that happen.”
Nazar, AllClinicalTrials.com
Ready to Amplify Your Impact with SEO?
If you are looking to cut through the noise and connect with your target audience, we can help. At Snippet Digital, we build data-driven SEO strategies that deliver measurable results.
Talk to us about your brand, and we will show you what is possible.
Ready to increase your organic web traffic?
We believe in working with complete transparency and will carry out tasks efficiently and cost effectively