Keyword Research

A truly different approach to an important SEO deliverable. 

Not your ordinary keyword research document

 

Keyword research is notoriously difficult to get right. Often the output is poor or the insights not useful enough.

Enter Snippet Digital.

Our keyword research utilises our custom built platform – Keyword Decipher – which uses machine learning to find quick wins and can easily cope with millions of rows of data. This means our keyword research can comfortably include 500,000+ keywords, which have been categorised and refined.

We won’t just provide you with a keyword research document, but we’ll put together a detailed presentation on what we’ve found and what you should be doing.

Why Use Snippet Digital For Your Keyword Research?

More Data

Enterprise websites can quite literally rank for millions of queries. Excel or Google Sheets can’t cope with this much data. That’s why we created Keyword Decipher, our own keyword research platform utilising the pandas framework so we can provide you with millions of keywords if needed. 

Accessible From Anywhere

Our custom built keyword research platform sits on the cloud, so you can access it from anywhere. You’ll never have the problem of losing your excel sheet or trying to figure out where you saved that Google sheet again. You’ll have a simple link to click. Wonderful.

Industry Leading Machine Learning

Our custom built platform utilises machine learning to do two important things. 1) It’ll tell you the intent behind each keyword. You’ll never have to guess which are “blog” keywords and which are “transactional” keywords again. 2) It clusters similar keywords together so you’ll know how many you can target on one page or where you need to create two pages.

Easy Visualisations

We use a custom built algorithm to grade each keyword in our research a colour of red, yellow or green based on how optimised your site is for that keyword. Our software will roll all this data up so you can quickly see which keyword categories should be the focus of your efforts in incredibly easy-to-read charts. 

Better Insights

Our keyword research platform will categorise and cluster all of your keywords into “buckets”. It also uses a custom built algorithm to grade how optimised your site is for each keyword and the intent behind each keyword (do you need to write a blog or optimise a product page?). When all of this is rolled together you’ll get better insights and content ideas quicker. 

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Fast

We’ve harnessed the power of Natural Language Processing (NLP) and Machine Learning to speed up how we do our keyword research. Typically categorising keywords takes a lot of hours and a lot of manpower. Our NLP algorithms allows us to categorise millions of keywords in a much shorter period of time meaning we can deliver a comprehensive keyword research in much less time. 

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Optimise The Right Pages - Quicker

You’ll be surprised at how often a seemingly “transactional” keyword actually triggers a “blog type” article on Google. Consequently we’ve seen many business owners waste thousands of pounds trying to optimise the wrong type of page. Our custom built software uses a pre-trained machine learning model of over 1 million search results work out the context behind each keyword. We can identify what sort of pages need to be created incredibly quickly.

“We Didn’t Think Excel Documents Or Google Sheets Were Good Enough. So We Created Our Own Software”

Keyword Decipher

When you take a keyword research deliverable out with Snippet Digital, we’ll upload our research into our custom built platform – Keyword Decipher. 

Keyword Decipher is built on Google Cloud so can handle an incredible amount of data and is accessible from anywhere; no more losing excel sheets. 

 

Keyword Decipher produces interactive charts that allow you to visualise what areas of your site need optimisation and what pages to create.

Intuitive filters allow you to drill down into your site at a category level and identify “quick wins” as well as long term content creation opportunities. 

Every keyword has been ran through our custom algorithm and gets graded red, amber or green. Keywords that are red mean your site is not optimised at all and usually requires content creation. Keywords that are amber are somewhat optimised. These generally represent “quick wins”. Keywords that are green mean your site is optimised.

Apply sliders and filters easily to establish where your next efforts should be.

Our process clusters similar keywords together so you know which ones can be targeted on one page, or which need to be span out into multiple pages. 

We use actual SERP data to do this; you’ll often be surprised at how often two terms you thought meant the same thing yield completely different results on Google. 

We also use a pre-trained machine learning model to classify the context of those keywords.

Do you often wonder whether you need to create a product page or a long form article to target a particular keyword (or cluster of keywords)? No more guessing; we give you this data in the tool. 

Everything Starts With Keyword Research

Keyword research should be treated as one of the single most important processes in your SEO strategy. It’ll show you faceted navigation options you should be including or products you should be selling. It’ll show you content you should be writing and queries you should be addressing. Done our way, it’ll also show you how to prioritise which areas to focus on and what your expected return on investment might be once you’ve done it.

How many keywords do you look at?

Our heart drops when we see keyword research documents containing 100 keywords. A proper keyword research document should contain thousands of keywords – ours often between 5k-200k depending on the business. You should be aiming to rank a “cohort”, or “category”, of keywords rather than just one individual keyword.

When you have a significant volume of keywords, you can actually see patterns in how people search. You start to see which parameters are important for people and what characteristics they are interested in.

What is Keyword Decipher?

Excel and Google Sheets couldn’t cope with the amount of data we process so we created Keyword Decipher.

Keyword Decipher will help you get the most of your keyword research; it can cope with over 10 million keywords, can be accessed from anywhere and uses machine learning and AI to give you better insights. 

 

What sort of insights will I get from your keyword research?

You’ll be able to identify:

  • Shortfalls in your site architecture
  • Products you should be selling that you don’t
  • Quick wins to drive organic traffic quickly 
  • Blog and other content ideas
  • Market opportunity in search 

Contact us for a demo or quotation

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Organic opportunity

Incredibly detailed

Our keyword research document will categorise your keywords into at least 2 sub categories, but often up to 3 or 4. This will allow you to filter for better micro insights.

We’ll include monthly search volumes,  seasonality insights, organic difficulty metrics, CPC’s and where the keywords falls in your customer journey. 

Quickly identify quick wins

We’ll produce an easy way for you to see which “category” you should focus on first by opportunity when compared against difficulty. You’ll then be able to drill down by URL to find pages with quick wins and areas where content needs to be developed. 

Organic opportunity

Forecast your SEO efforts

Our keyword research will take into account your click through rates for branded and non branded terms, will look at average order values, conversion rates and seasonality and produce a forecast which can be used to map expected revenue income as a result of SEO efforts. It’s time to make SEO “less fluffy”.

Want to work with us?

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Our Office

Fully remote. The world. 

Contact Us

+44 7951 160564

+47 41358138

andy@snippet.digital

suganthan@snippet.digital

Office Hours

Always open.
Always available.

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